KCC in Germany (Director Yang Sang-geun) will hold an event called "Seoul Salon: Secrets of K-Beauty" on October 12. While sales of K-beauty products have been growing rapidly in Germany in recent years, locals' interest in the event, which will involve famous Korean beauty brands and local companies, is already hot. In addition to the famous Korean brands "Cha Hong" and "Maideme," the event will also provide an opportunity to experience the latest beauty trends in Korea.
The highlight of this event is a hair styling demonstration introduced by experts of the Cha Hong brand, where participants can learn and experience the latest K-beauty hair styling methods. A makeup zone and a personal color zone are also prepared, and experts from the International Beauty Exchange Association provide personalized counseling to visitors at the site. You can also purchase products you have experienced. Meideme, a cosmetics brand that pursues naturalism, will promote Korea's naturalistic beauty philosophy to suit the tastes of Germans who value the environment.
The size of the German cosmetics market is more than 17 billion euros as of 2023. Exports of Korean cosmetics remained at around 13 million euros in 2019, but have recently exceeded 20 million euros and continue to increase. Reflecting this atmosphere, KEAUTI (Cutie), a German company that sells Korean cosmetics in Berlin, also plans to voluntarily sponsor and promote its products and provide various prizes. This is why German locals are paying keen attention to the event, which includes famous domestic brands and local companies, not only teenagers and people in their 20s who are sensitive to trends, but also middle-aged people.
https://newsk.net/europe/?idx=120962099&bmode=view
KCC in Germany (Director Yang Sang-geun) will hold an event called "Seoul Salon: Secrets of K-Beauty" on October 12. While sales of K-beauty products have been growing rapidly in Germany in recent years, locals' interest in the event, which will involve famous Korean beauty brands and local companies, is already hot. In addition to the famous Korean brands "Cha Hong" and "Maideme," the event will also provide an opportunity to experience the latest beauty trends in Korea.
The highlight of this event is a hair styling demonstration introduced by experts of the Cha Hong brand, where participants can learn and experience the latest K-beauty hair styling methods. A makeup zone and a personal color zone are also prepared, and experts from the International Beauty Exchange Association provide personalized counseling to visitors at the site. You can also purchase products you have experienced. Meideme, a cosmetics brand that pursues naturalism, will promote Korea's naturalistic beauty philosophy to suit the tastes of Germans who value the environment.
The size of the German cosmetics market is more than 17 billion euros as of 2023. Exports of Korean cosmetics remained at around 13 million euros in 2019, but have recently exceeded 20 million euros and continue to increase. Reflecting this atmosphere, KEAUTI (Cutie), a German company that sells Korean cosmetics in Berlin, also plans to voluntarily sponsor and promote its products and provide various prizes. This is why German locals are paying keen attention to the event, which includes famous domestic brands and local companies, not only teenagers and people in their 20s who are sensitive to trends, but also middle-aged people.
https://newsk.net/europe/?idx=120962099&bmode=view