NeoPharm (CEO Kim Yang-soo) announced that its sensitive skin-focused skincare brand, ATOPALM, has entered Singapore’s largest retail chain, FairPrice, accelerating its global expansion. This is the first time a Korean baby skincare brand has been listed in FairPrice.
In Singapore, a growing number of parents are adopting a “check-sumer” (Check+Consumer) approach, carefully examining product ingredients and manufacturing processes before making purchases for their children. This trend, combined with the perception of “trustworthy K-Beauty products,” led FairPrice to recognize ATOPALM as a reliable brand trusted by Korean parents, resulting in the first-ever listing of a Korean baby skincare brand.
FairPrice, Singapore’s largest supermarket chain, operates over 230 stores nationwide. These stores are categorized into four formats: large-scale Extra, premium-focused Finest, standard Super, and drugstore-style Unity.
On November 1, ATOPALM products were initially introduced in 76 FairPrice locations with high visitor traffic. The brand is now available in all nine Extra stores across Singapore, as well as nine Finest stores, 39 Super stores, and 19 Unity stores.
https://newsk.net/asia/?idx=127681512&bmode=view
NeoPharm (CEO Kim Yang-soo) announced that its sensitive skin-focused skincare brand, ATOPALM, has entered Singapore’s largest retail chain, FairPrice, accelerating its global expansion. This is the first time a Korean baby skincare brand has been listed in FairPrice.
In Singapore, a growing number of parents are adopting a “check-sumer” (Check+Consumer) approach, carefully examining product ingredients and manufacturing processes before making purchases for their children. This trend, combined with the perception of “trustworthy K-Beauty products,” led FairPrice to recognize ATOPALM as a reliable brand trusted by Korean parents, resulting in the first-ever listing of a Korean baby skincare brand.
FairPrice, Singapore’s largest supermarket chain, operates over 230 stores nationwide. These stores are categorized into four formats: large-scale Extra, premium-focused Finest, standard Super, and drugstore-style Unity.
On November 1, ATOPALM products were initially introduced in 76 FairPrice locations with high visitor traffic. The brand is now available in all nine Extra stores across Singapore, as well as nine Finest stores, 39 Super stores, and 19 Unity stores.
https://newsk.net/asia/?idx=127681512&bmode=view